Privacy Policy

This Privacy Policy explains how i-tem Group Ltd (“i-tem”, “we”, “us”, “our”) collects, uses and protects your personal information when you visit our website or shop with us online. We are committed to handling your data lawfully, transparently and securely.

By using our website, you agree to the practices described below.

1. Who We Are

i-tem Group Ltd
Unit 307, Dephna House, 14 Cumberland Avenue, London, NW10 7QL
Email: hello@i-tem.co.uk

We are the data controller responsible for your personal information under the UK GDPR and Data Protection Act 2018.

2. Information We Collect

We may collect the following types of information when you use our website or place an order:

Information you provide directly

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment details (processed securely by our payment provider, not stored by us)
  • Order history
  • Customer service enquiries

Information collected automatically

  • IP address
  • Browser type and device information
  • Pages visited and time spent on the site
  • Cookies and tracking technologies (see Section 6)

Information from third parties

  • Payment gateways
  • Shopify (our website platform)
  • Marketing tools such as Klaviyo
  • Delivery partners

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate with you about your order or account
  • Respond to enquiries or customer service requests
  • Improve our website and services
  • Send marketing emails if you have opted in
  • Prevent fraud and ensure website security
  • Comply with legal obligations (for example, tax and accounting rules)

We only use your data when we have a lawful basis, such as consent, contract fulfilment, legitimate interest or legal obligation.

4. How We Share Your Information

We share your information only when necessary to operate our business:

  • Shopify (website hosting and ecommerce platform)
  • Payment processors (for secure card payments)
  • Delivery and courier partners
  • Klaviyo (email marketing, if you subscribe)
  • IT and analytics providers that help operate the website
  • Law enforcement or regulators if legally required

We never sell your personal data.

5. Marketing Communications

You will only receive marketing emails if you choose to subscribe.
You can unsubscribe at any time by clicking the link in any email or contacting us directly.

Even if you unsubscribe from marketing, we may still send essential service emails about your orders.

6. Cookies & Tracking Technologies

Our website uses cookies to:

  • Enable essential site functions (cart, checkout)
  • Improve website performance
  • Analyse site traffic
  • Support personalised content or marketing (if you consent)

You can manage or disable cookies through your browser settings. Some features may not function without essential cookies.

7. How We Protect Your Data

We take data security seriously. Measures include:

  • Encrypted website connections (HTTPS)
  • Secure payment processing
  • Restricted access to personal data
  • Regular review of security practices
  • Staff training on data protection

Although no method of transmission is 100% secure, we work to ensure your data is protected to industry standards.

8. How Long We Keep Your Information

We keep your personal data only as long as needed for:

  • Fulfilling your orders
  • Legal and tax requirements
  • Resolving disputes
  • Maintaining accurate business records

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Object to certain types of processing
  • Restrict processing in specific circumstances
  • Receive a copy of your data in a portable format
  • Withdraw consent for marketing at any time

To exercise these rights, contact us at hello@i-tem.co.uk.

We may need to verify your identity before completing certain requests.

10. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from minors.

11. International Transfers

Some third-party providers (such as Shopify or Klaviyo) may store data outside the UK.
We only work with partners that offer appropriate safeguards, such as adequacy decisions or standard contractual clauses.

12. Links to Other Websites

Our website may contain links to external sites. We are not responsible for their privacy practices or content. We recommend reviewing their policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will appear on this page with a revised “Last Updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: hello@i-tem.co.uk
Address: Unit 307, Dephna House, 14 Cumberland Avenue, London, NW10 7QL